Sample A
An Austin emergency plumber
33/100
Named in 23 of 60 answers, and listed first in 7. Gemini named it in 16 of 20 answers and cited its website in 14. ChatGPT named it in only 5, and never first. Perplexity named it in 2.
ChatGPT5 / 20 named
Perplexity2 / 20 named
Gemini16 / 20 named
Who AI named instead · answers naming each, of 60 · 61 different businesses
- Abacus Plumbing37
- Reliant Plumbing34
- Roto-Rooter28
- This business23
- Radiant Plumbing20
Most-cited sources · answers citing each, of 60
- A local competitor’s website20
- rotorooter.com17
- Another local competitor’s website16
- This business’s own website16
- mrrooter.com14
Sample B
An Austin HVAC company
2/100
Named in 2 of 60 answers, both on ChatGPT. Perplexity and Gemini never named it. Of the 4 rivals the owner listed, one was named in 21 answers and two were never named.
ChatGPT2 / 20 named
Perplexity0 / 20 named
Gemini0 / 20 named
Who AI named instead · answers naming each, of 60 · 84 different businesses
- The Coolest28
- Stan’s Heating & Air21
- McCullough Heating & Air18
- Alamo Austin Air18
- Elite AC & Plumbing15
- This business2
Most-cited sources · answers citing each, of 60
- Local HVAC competitors’ websites (top 4)16–17
- siftpros.com (contractor directory)11
- aireserv.com (national HVAC franchise)10
- consumeraffairs.com (reviews)9
Takeaway: AI leaned on directories, review sites and competitors’ own pages. That’s exactly what the 10 fixes target — listings, reviews, citations, schema and FAQ content.